ROLE SUMMARY

US Marketing Enablement team serves as a strategic partner to and primary interface into the Chief Marketing Office (CMO) for US and Global priority in-line brand teams to drive brand performance and marketing excellence, and innovation among brand teams.

This is a new senior marketing role at Pfizer Biopharma Group, directly reporting to the US Marketing Enablement Lead within the Commercial Excellence & Enablement Organization in the CMO and will serve as the pivotal partner to the US and Global Marketing Teams, enabling CMO’s expertise, solutions and capabilities to enhance business performance and drive marketing effectiveness and efficiency towards our blueprint goal of building the world’s most effective commercial engine.

The Marketing Enablement for Primary Care role is an opportunity to bring marketing excellence to life at Pfizer. This critical role will work closely with US and Global Pediatric Vaccines Brand Team to support accelerated application of new, best-in-class marketing tools and capabilities, and the new marketing excellence framework in order to elevate marketing performance and increase mROI.

ROLE RESPONSIBILITIES

US Marketing Enablement role is responsible for enabling an integrated marketing model among CMO and US & Global therapeutic area / product marketing teams serving as a strategic partner with strong brand/business acumen to ensure consistency of capability, effective ways of working, and marketing excellence framework implementation, to accelerate performance and enhance marketing effectiveness. Key responsibilities of this senior marketing role are;

• Serve as primary liaison between BU marketing leadership and CMO;
  • Build deep expertise of CMO strategic imperatives and value drivers (i.e. new capabilities, platforms/processes, marketing excellence standards) – pull through communications, ensure awareness and understanding across US business leadership and marketing teams
  • Bridge brand team to the CMO expertise areas in order to achieve strategic brand objectives
  • Simplify navigation across the CMO, including triage and escalation and troubleshooting for priority products.
• Deeply understand both the brand priorities and CMO value drivers, and anticipate how/when to bring CMO expertise & centralized support to brand teams to support of business goals and increase MROI
  • Anticipate business needs and priorities of product teams where CMO value drivers can enable faster/better execution and impact.
  • Act as an enabler in building a strong marketing performance culture and adoption of new marketing capabilities across the brand teams.
  • Take on shared goals/accountability to drive specific brand objectives and demonstrate business impact.
• Support consistent implementation of the new marketing excellence framework by US marketing teams
  • Identify and help address any gaps in marketing plans and implementation against marketing excellence standards.
  • Assess brand marketing performance across the marketing funnel and offer/support solutions to maximize MROI (HCP and Consumer marketing)
  • Be the catalyst to activate innovative initiatives by brand teams with CMO expertise and identify/cross-pollinate innovation across the business.
• Support visibility of cross product/TA MROI, and bring right decision makers/business leaders to facilitate trade off decisions for investment choices based on MROI.
• Demonstrate matrix leadership and build successful collaborative partnerships with US & Global marketing leadership and brand teams, CoLab partners and IAT, Marketing and Sales Effectiveness teams, Biopharma operations, CMO teams brining subject matter expertise and value drivers in media planning, customer engagement and technology, innovation, Pfizer branding and Commercial Analytics. Ensure effective implementation of new ways of working with Global Marketing Team and leverage learnings and best practices from other regional enablement teams as applicable to US.
• Enable continuous improvement and simplification of ways of working among CMO and brand/business teams by bringing brand and business inputs/insights to Commercial Excellence & Enablement LT and CMO LT to inform CMO priorities, planning and implementation considerations
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

QUALIFICATIONS

• Bachelor's degree, MBA preferred
• 15+ years of experience in marketing across pharma and other industries in the US
• Broad knowledge of Life Sciences and healthcare ecosystems in the US market is preferred.
• Track record of strong networking and working collaboratively across functions
• Successful track record of creating and executing marketing strategies in the US with accountability for decisions and business outcomes; experience with both launch and in-line brands is a plus
• Strong analytical skills to conduct root cause analyses to diagnoses and prioritize the right problem/solution (i.e., solve the cause, not the symptom)
• Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Demonstrating executive presence and strong leadership capabilities including: the ability to effectively influence senior leaders, engage and collaborate other leaders/peers, guide/support the work of other colleagues to achieve meaningful outcomes and create business impact.
• Be an active contributor to create and operate in an inclusive environment that continuously embraces and encourages the implementation of new capabilities, innovative ideas, generates high-performance and fosters a culture of collaboration and teamwork
• Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizing and meeting brand/business goals
• Strong writing, presentation and influencing skills in English
• Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
• Strong project and time management and organizational skills
• An absolute commitment to adherence to all applicable compliance rules and regulations

Other Job Details:

• Last Date to Apply for Job: April 10, 2024
• Work Location Assignment: On Premise NYHQ or Collegeville, PA
• Eligible for employee referral bonus

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The annual base salary for this position ranges from $191,300.00 to $318,800.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

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